There is a groundswell of diverse groups and communities in the Avon valley saying a firm NO to river and land pollution and an active YES to the regeneration of our bioregion. 

This campaign brings together the people of place in a new story, not as disempowered consumers or victims, but instead as empowered regenerators, custodians and citizens of a landscape. 

​The River Movement in the We Are Avon web centres the river in our community’s relationship to place through our River Guardianship scheme and Avon Bioregion Charter of Rights.

River Guardianship

You know your river best and every section has a niche environment with human’s being just one element of the ecosystem.

Embrace a role as a river guardian and nature defender by joining the river guardianship movement. Together, we safeguard sections of the River Avon alongside a dedicated community of guardians.

Your commitment ensures the preservation of our precious waterways for future generations.

Guardian groups are forming from source to sea along the Avon and across the UK and tackling the issues on the ground to improve their local waterways. Let’s make a difference together.

What we can do? 

Our mission is to protect and regenerate the waters and lands surrounding the Avon river. We will work across the bioregion to restore the quality of water to “healthy” levels, establish a river charter and regenerate the lands in this valley. 

This mission calls us all to stand up collectively to the injustices to the river and to walk together in the active hope for its future health and vitality, on which we all depend.

Our campaign aims: 

  1. Establish and implement a River Charter for the Avon bioregion
  2. Establish new rights of access along the river Avon
  3. Engage diverse communities and stakeholders (e.g. boaters, fishing communitis, land-owners, wild swimmers, walkers and citizen scientists) to collaborate for healthy rivers for all 
  4. Support farms and local food systems to enhance river friendly farming and transition away from harmful practices
  5. Continue to plant trees and manage invasive species in riparian zones and floodplains 
  6. Achieve bathing rights along the river Avon 
  7. Measure and record river health data through citizens science 
  8. Improve the quality of water from its current ‘Poor’ to ”Good’ within the next 5 years
  9. Create a media series of the stories of our Avon, the history, current predicament and its ongoing regeneration  
  10. Increase fish stocks and support the Bristol Avon River Trust fish and biodiversity plans 
  11. Work with a range of partners in the Bristol Avon Catchment Partnership to take effective river action
  12. Secure rights for the Avon in local, regional and national policy and decision making 
  13. Organise seasonal events to celebrate and respect the River Avon from our Spring Strategy and Visioning day, Summer Solstice Pilgrimage and Autumn Avon Fest

Rights of the Bristol Avon and Bioregion

  1. Right to exist, thrive, and evolve naturally 

To maintain and support ecological function of the river at all stages along its life course from source to sea 

  1. Right to flow sustainably 

Through naturally functioning patterns that support the resilience of the river’s ecosystem where reasonably practical

  1. Right not to be polluted  

To achieve good ecological health, free from detrimental levels of known and emerging pollutants

  1. Right to biodiversity integrity 

To promote good biological health through the existence and flourishing of diverse species and unique habitats 

  1. Right to regeneration and restoration  

To recover ecological function and be resilient to the ecological threats caused by human-derived climate instability

  1. Right to cultural and community connection  

To recognise the value and interconnectedness of all living entities, including human, with the river and the bioregion

  1. Right to representation and advocacy 

To have active and influential voices to speak on behalf of the river